SUNICE® NAMED OFFICIAL RAINWEAR LICENSEE FOR 2011, 2013 U.S. SOLHEIM CUP TEAMS
FOR IMMEDIATE RELEASE
August 25, 2010
SUNICE® NAMED OFFICIAL RAINWEAR LICENSEE
FOR 2011, 2013 U.S. SOLHEIM CUP TEAMS
MONTREAL, QC. — Sunice®—which showcases golfwear that embodies the perfect fusion of science and fashion-forward style—has been named the official waterproof rainwear licensee for the 2011 and 2013 United States Solheim Cup Teams, Sunice® and the LPGA announced today.
The partnership with the LPGA to outfit the 2011 and 2013 U.S. Solheim Cup Teams with waterproof rainwear gives Sunice a great opportunity to leverage their leadership in technical outerwear with the premier women’s professional golfers in the world.
“We are already well into the design and development process with U.S. Solheim Cup Captain Rosie Jones and her assistants to deliver a state-of-the-art rainsuit that will be worn by the world’s greatest female professional golfers,” says Mark Fletcher, President of Sunice®. “Our leadership position in technical rainwear constructed with Gore-Tex® fabrics will ensure that the U.S Solheim Cup Team competes in challenging weather conditions in the lightest, most breathable and most comfortable rainwear during this premier competition.”
Sunice—originally established in 1976 in Canada as a Skiwear brand—and now recognized as the #1 Golf Outerwear Brand in Canada, was also an official apparel supplier for the 2010 Vancouver Winter Olympics, created the outerwear for The Canadian Broadcast Media Consortium and was chosen to create clothing for the 1984 Los Angeles Summer and 1988 Calgary Winter Olympic Games. Sunice’s Olympic involvement helped it become a recognized expert and leader in the technical outerwear industry and eventwear with a brand offering not only fashionable products, but also a superior fit, to amateur and professional athletes. Sunice golf rainwear is also a chosen favorite by many PGA and LPGA Tour players around the world.
Committed to delivering top-quality actionwear. Sunice® is owned by The Fletcher Leisure Group of Canada. Sunice® is a performance-enhancing golf and ski outerwear brand that uses advanced technologies, fabrics and manufacturing methods.
Sunice®, a longtime expert and leader in the technical outerwear industry, is dedicated to a unique concept of science and style. This is done by creating innovative design, using durable construction, and blending fashion-forward styling while using the latest in technical specialty fabrics.
Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States.
#######
For more information contact Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942
Golf Channel Am Tour Partners with Antigua
Golf Channel Am Tour Partners with Antigua
Apparel Company Becomes “Official Apparel” of the Tour
ORLANDO, Fla. (Aug. 19, 2010) – Golf Channel announced today a new, multi-year partnership with The Antigua Group, makers of Antigua and Slazenger apparel, making Antigua the official apparel of the Golf Channel Am Tour, the largest amateur golf tour in North America.
The Golf Channel Am Tour has more than 60 local tours throughout the United States, boasting more than 5,000 members. The Tour is open to the public and provides a professional tournament experience for players of all ages and abilities, as well as offering unparalleled access to some of the most renowned and challenging golf courses across the country
“Antigua is one of the top apparel brands in the golf industry, and we are pleased to have them aboard the Golf Channel Am Tour team,” said Gene Pizzolato, chief operating officer for Golf Channel New Media Ventures.
Golf Channel Am Tour members will receive Antigua apparel as a part of their membership welcome packs. The Antigua brand also will be woven into all Golf Channel Am Tour local championships, regional major championships and the 2010 Golf Channel Am Tour National Championships, Sept. 21-29 at TPC Sawgrass in Ponte Vedra Beach, Fla.
“All of us at Antigua are very proud to be the Official Apparel of the Golf Channel Am Tour, said Ron McPherson, president and CEO of The Antigua Group. “Antigua has served the apparel needs of the golf industry for over 30 years, and partnering with the Golf Channel Am Tour to create more interest in the game is another terrific milestone for our Brand.”
Each year, thousands of amateur golfers compete at a wide range of elite courses through the Golf Channel Am Tour, including PGA West, TPC Sawgrass, PGA National, Barton Creek, Innisbrook, Kingsmill and The Greenbrier to name a few. Currently, the Tour conducts more than 800 local championships nationwide, culminating annually with the National Championships. The 2010 National Championships is a 72-hole stroke-play competition that determines the National Champion in each of six flights in senior and open divisions.
For complete information on the Golf Channel Am Tour, visit www.golfchannel.com/amtour.
About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf. For more information on the Golf Channel Am Tour, please visit: http://www.golfchannel.com/amtour.
About Antigua
Headquartered in Peoria, Ariz., The Antigua Group, www.antigua.com, through its license sports division, holds license agreements with Major and Minor League Baseball (MLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s women’s and children’s apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America
# # # # #
For more information contact: Jeremy Friedman, Golf Channel Public Relations, 407-355-4058, jfriedman@golfchannel.com
For more information on Antigua please contact Mary Beth Lacy at: mb@mblacy.com or phone 760-346-6942
Hank Haney International Junior Golf Academy Launches Spanish Website
Hank Haney International Junior Golf Academy
Launches Spanish Website
HILTON HEAD ISLAND, SC – Hank Haney International Junior Golf Academy (Hank Haney IJGA) has officially launched a Spanish version of the website (http://espanol.ijga.com). For the past 4 months, Hank Haney IJGA has worked closely with MotionPoint to create an effective “transcreation” of the current website into Spanish. This included paying close attention to current themes, popular terms, and particular dialects of Hank Haney IJGA users from Spanish-speaking countries.
MotionPoint’s website translation and globalization service easily localizes any website for any market. Founded in 2000, MotionPoint has accumulated a long list of clients, including Best Buy, Delta Air Lines, and Citibank.
“We are excited to create a new virtual experience for our Spanish-speaking online users. Our business is truly international with our students coming to us from more than 28 countries worldwide. By providing our consumers information about Hank Haney IJGA in their own language, we hope they will spend more time on our website and look deeper into our junior golf training capabilities,” stated Peter Orrell, CEO of Junior Golf Corporation, which operates Hank Haney IJGA.
Hank Haney IJGA utilized their strong relationship with the Mexican Golf Federation and College Prospects of America to develop this idea and make it a reality. Both organizations provided valuable insight in the development of the Spanish website.
“The Mexican Golf Federation is excited for the launch of the Spanish Hank Haney IJGA website. By providing the site in an alternate language, it will give our junior golfers and their families the opportunity to more easily communicate and find more information about Hank Haney IJGA junior golf training programs,” said Alberto Kaneda, National Coach for High Performance Junior Golf Programs of the Mexican Golf Federation.
To find out more, visit http://www.espanol.ijga.com.
###
About Hank Haney IJGA
Hank Haney International Junior Golf Academy, located on Hilton Head Island, South Carolina, is the only golf academy in the world to combine training, competition, and academics for serious junior golfers. Hank Haney IJGA has students from 28 countries and 28 states. Hank Haney serves as Director of Instruction and his students have gone on to win every major professional, collegiate, and amateur golf championship.
To obtain more information about the Hank Haney IJGA, please visit www.IJGA.com or call (800) 791-8229.
About MotionPoint
World-class organizations trust MotionPoint to translate and optimize their internet and intranet sites, reaching new markets in 90 days or less, with zero IT development. For more information about MotionPoint and its website translation and globalization solutions, please visit www.MotionPoint.com.
# # #
Media Contacts:
Glenn Gray, Hank Haney IJGA, 843-686-1526, glenng@ijga.com
Mary Beth Lacy, 760-346-6942, mb@mblacy.com
“TOM WATSON: LESSONS OF A LIFETIME” TWO-DVD SET REACHES A MILESTONE
FOR IMMEDIATE RELEASE
JUNE 14, 2010
“TOM WATSON: LESSONS OF A LIFETIME”
TWO-DVD SET REACHES A MILESTONE
World Golf Hall of Famer Tom Watson’s comprehensive two-DVD set, “Tom Watson: Lessons Of A Lifetime,” has reached 10,000 units sold in the first 6 weeks of its release, it was announced today by the eight-time major championship winner and Tom Watson Productions.
“Selling 10,000 copies of “Lessons of a Lifetime” in the first 6 weeks is not only an amazing milestone, but also a true testament to Tom Watson’s popularity with golfers everywhere,” says Director Terry Jastrow, award-winning president of Jastrow Productions.
That impressive figure includes strong sales on Tom’s website, the recently debuted and informative www.tomwatson.com.
The news of the milestone of the best-selling “Tom Watson: Lessons of a Lifetime” coincidentally comes just in time for two events that carry great significance in the beloved golfer’s life—Father’s Day and a U.S. Open being played at Pebble Beach Golf Links.
After all, when Tom was six years old he was given a cut-down, hickory-shafted 5-iron by his father, Ray, an accomplished amateur. Ray then showed Tom the grip, and how to hook and slice the ball—all the game’s basic fundamentals. Tom Watson would grow up to win eight major championships, including the 1982 U.S. Open at Pebble Beach, when he improbably chipped in for birdie from deep rough behind the 71st green to key his victory over Jack Nicklaus, a shot many historians consider to be the shot of the 20th century. In fact, a recreated video and play-by-play of that famous chip-in welcomes visitors to his website: www.tomwatson.com.
“It’s probably no secret that Pebble Beach, the U.S. Open and Father’s Day all hold a very special place in my heart,” says Watson, who will compete in this year’s U.S. Open via a Special Exemption from the United States Golf Association’s Executive Committee, “so the timing of the announcement that “Lessons of a Lifetime” has been so well-received since its release couldn’t be better.”
The two-DVD set—filmed at the famous Greenbrier Resort located in White Sulpher Springs, WV, where Watson is the Golf Professional Emeritus—is the golfing superstar’s first-ever instructional program and represents the culmination of more than 50 years of playing the game and learning from others.
The two-DVD set’s approximately three hours of content provides the ultimate Tom Watson learning experience, covering all facets of the game—from the grip to full shots, to chipping, confident putting and effortless-looking drives, plus specialty shots including those required in strong wind conditions. Watson shares lessons learned from his childhood through competition, and gifts from the great teachers he has encountered. Watson—who has played with and against some of golf history’s greatest players during his 38-year career—shares lessons he learned from his father and from longtime club professional Stan Thirsk, as well as many professional golfers such as Nicklaus, Lee Trevino, Sam Snead, Ben Hogan and Bryon Nelson.
Watson has long-standing professional relationships with Adams Golf, Golf Digest, The Greenbrier Resort, MasterCard Worldwide and Polo Ralph Lauren.
The two-DVD “Tom Watson: Lessons of a Lifetime” set is now available for $49.95 at select golf and sporting goods retailers, pro shops and at www.tomwatsondvd.com. The set is also available to purchase by calling 1-800-993-5589.
# # # # #
For information contact Mary Beth Lacy at: (760) 346-6942
Email: mb@mblacy.com
One can visit Tom Watson’s DVD website at www.tomwatsondvd.com
National Golf Foundation Renews Partnership with Marty Sanchez Links De Santa Fe
May 26, 2010
For Immediate Release
Contact: Ben Fowler, bfowler@NGF.org
800-733-6006 ext. 1628
National Golf Foundation Renews Partnership with Marty Sanchez Links De Santa Fe
Jupiter, Fla. – National Golf Foundation (NGF) welcomes Marty Sanchez Links De Santa Fe as a renewing client of NGF’s Voice-of-Golfer Program. Located on the western end of Santa Fe, Marty Sanchez Links De Santa Fe designed by Baxter Spann, offers an 18-hole championship course, a 9-hole par-3 course named one of Travel & Leisure Golf’s Top Five Big Little Courses.
NGF provides clients with an operational model that provides the voice-of-golfer intelligence to make the right strategic decisions and improve their market position. More than 700 course operators have used NGF’s Voice-of-Golfer Program to build golfer loyalty, increase revenues, grow market share and improve marketing efficiency.
Current Voice-of-Golfer clients include management companies such as KemperSports, Courseco. Inc. and Honours Golf; municipal golf operators such as Montgomery County Revenue Authority; and independently run facilities such as Pasatiempo Golf Club.
To learn more about how NGF can help your facility, contact Ben Fowler at 561-354-1628 or Click Here to learn how the Voice-of-Golfer Program can help you. Also be sure to view Ben’s blog “Driving Growth through Customer Loyalty” by visiting http://www.NGF.org/vocguru.
About the NGF
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing marketing, research, customer targeting and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.NGF.org.
Visit NGF’s Press Release Archive for previous issues.
Entries(RSS)